Digital Marketing Certificate

Students register through MyLearning for fall classes.

 

Being found online by search engines and consumers is essential to any firm looking to make its digital mark.  Gain the skills in Search Engine Optimization (SEO), Google Analytics, AdWords, Social Media, and more in this comprehensive certificate series. 

 

Small business owners, marketing professionals, web developers, and entrepreneurs will benefit from this certificate series as it provides information on how to capitalize on web marketing strategies.

After complete the core courses, take four additional electives to earn the Digital Marketing Certificate.

 

Digital Marketing Certificate:


Core Courses:
Business Intelligence Using Google Analytics 

Internet Marketing Using Google Ads 

WordPress I 

Search Engine Optimization (SEO) for Small Business - Basic

 

Elective Courses*

Internet Marketing Using YouTube 

Photoshop I 

SEO for Small Business - Advanced 

Social Media Marketing Technologies - Basics 

WordPress II 

*Choose four of the elective courses

Social Media Manager Certificate
After completing the Digital Marketing Certificate, complete four electives from the list below to earn a Social Media Manager Certificate.
Social Media Director Certificate

After completing the Digital Marketing Certificate and the Social Media Manager Certificate, complete two additional electives from the list below to earn a Social Media Director Certificate.

Elective Courses for Social Media Manager and Social Media Director Certificates
Amplify Reach Across Multiple Social Networks 
Email Marketing 
Facebook Blueprint 
Internet Marketing - The Value First Strategy 
Internet Marketing Using Targeted Content 
LinkedIn Strategies for Businesses 
Social Media Marketing Technologies - Advanced 

 

Textbook Information

Most classes require a textbook.  Please check the course syllabi for other needed information as well.

 

Requirements

To be eligible to receive a certificate, students must complete four (4) core and four (4) elective courses with 90% attendance.

Upon successful completion, email CECertificate@bc178.cc to request your certificate.  Please allow up to 4 weeks to receive your certificate.

Courtyard Center:
4800 Preston Park Boulevard, Plano, Texas, 75093
Ph. 972-985-3750
Email: ceinfo@bc178.cc